Benchmark · vs 42 similar full-service independents (simulated peer set)
$1.5M-$3M revenue · mountain-west · full service
Prime cost 59.2%78th percentile
Better than 33 of 42 peers. Median peer runs 62.4%.
Net margin 10.3%71st percentile
Median peer keeps 6.8%. Top decile keeps 13%+.
Revenue / seat $1,942/mo44th percentile
The growth lever: peers at the median turn seats 8% harder. That's the covers conversation, not a cost one.